Full brief

Every expression keeps its brief, social posts included, and one button under the summary shows every question with the answer you gave.

Available now. Last checked: September 2026.

Learn next: Expressions · Strategic Composition · Start from scratch · Social

01What it is

The brief you filled in when you created a deck, document, web page, email or social post stays with it. Where the piece shows its brief, you first see the summary. Under it, one button opens every question of the brief with the answer you gave, read only.

02Why it matters

A piece is judged against what was asked for. Weeks later, or when someone else reviews it, the summary is not always enough: the next steps you named, the concerns you listed or what the blueprint asked for may be exactly what the review hinges on. Now they are one click away, in the words you used.

03How it works

A social post's brief is the one you gave in the Socials studio: what the post is about, the takeaway, the platform and format, the blueprint and its questions, the personas you picked and the kind of post.

Every answer of the brief is kept on the piece. The full brief reads them back grouped as the brief asked them: who it is for, the message, what this blueprint needs, material, presenter and team, and delivery. A question you left empty is not shown, and neither is a step with no answers. The blueprint's own questions are shown under that blueprint, apart from your key points.

04How to use it
  1. Open the piece.
  2. For a deck, open its brief: the brief card in slide review, or the brief before the narrative. For a document, web page, email or social post, open the *Brief* tab.
  3. Read the summary. To see every answer, choose Show the full brief.
  4. Choose Hide the full brief to fold it again.
05Q&A
Does this store anything new?

No. Every answer was already kept on the piece; it was only never shown in full.

Can a reviewer outside the team see it?

A reviewer who can open the piece's brief sees the full brief there too, as they already saw the summary.

06Limits & not-yet

- The full brief cannot be edited; it shows what was asked.

Related

See it hold your own work.

The pilot takes a small number of organisations at a time. Bring what you already have.