Reuse with changes

A way to start from a deck or a document that already worked and change one or more things about it: who it is for (the persona), which customer it is for, what it asks the reader to do (the call to action), or which product it presents. The result is a new deck or document of its own, in the right workspace, that you read and approve like any other.

A good deck is usually made once and then rebuilt by hand for the next customer, with the risk that a name, a figure or a quote from the first customer is left in. Reuse with changes keeps what still fits and writes again only what the change touches, so the second deck takes less work and never carries another customer's facts.

You say what changes. Gyrium shows you, part by part, what stays as it is and what is written again, and what the new deck will cost, before anything is made. The new deck is placed where it belongs: a change of persona, call to action or product stays in the same workspace; a new customer gets that customer's project, or a new one. The new deck stops at the narrative so you can read the argument for its new reader first. When you approve the narrative, the parts that stay are put in place as they were and only the others are written. It never carries the original's approval: it is a new piece and needs its own.

1. Open Expressions (or the slides or documents gallery) and find a finished deck or document.
2. In its menu choose Reuse with changes….
3. Tick what changes: Persona, Customer, Call to action or Product. Tick nothing to get a copy for the same reader.
4. For a new customer, choose the customer, then Where it goes: one of that customer's projects or campaigns, or a new project, which you name. A customer that is not on the list yet: choose Add a customer… at the bottom of the list and type its name. It is added, with a new project, when you make the new version; if you cancel, nothing is added.
5. For a new persona, pick it from the list. The preview under it says how the language changes, what is stressed first, which proof leads and which objections are answered.
6. Choose Next. Each part (a slide of a deck, a section of a document) shows Kept as it is, Written again, Left open or Needs a look. You can choose Write again or Leave out on any part, and Keep on a part that needs a look.
7. Choose Next again to see where it goes, how many parts are kept and written again, and the Price. For a document the price follows the words written again, and Review says how many.
8. Choose Make the new version. The new deck or document opens; it waits at the narrative for you to read and approve.
9. In the gallery the new piece's card says which piece it was made from, and the original's card says which pieces were made from it.

- Decks and documents only; web pages and emails follow.

- Changing the language or the length is not one of the changes yet.