Build authority and trust.

15 things you can make for this, each composed from what your organization already knows and rendered in your brand.

01Why this one is hard

Authority is the slowest thing to build and the quickest to lose, and it turns entirely on whether the claims hold. One number nobody can source undoes a good piece of work.

02What you can make
Campaign recap

The story of a campaign after it ran: what you set out to do, what happened, and what it delivered.

Slides · Document · Web page

Case study

One client story told in full: the challenge, the approach, and the results that followed.

Slides · Document · Web page

Company overview / about

A clear account of who you are: what you do, who you serve, and why you can be trusted.

Web page

Company presentation

A rounded company overview: who it is, what it does, who it serves, its track record, and where it is going.

Concept presentation

The creative concept for client sign-off: the big idea, the audience experience, why it delivers on the brief, and the path to production.

Slides

Fact sheet

The essentials on one page: the facts, figures, and specifics people need to decide.

Web page

Grant / funder report

A report for a funder: the outcomes achieved against the commitment, told with evidence.

Document · Slides

How-to guide

A step-by-step guide that helps someone get a result, written in your voice.

Document · Web page

Impact story

A human story of impact: one change your work made, told through the people it reached.

Document · Web page · Slides

Product brochure

A rich overview of a product or service: what it is, who it helps, and why it stands out.

Document · Web page

Profile

A company, product or person at a glance: what it is, what sets it apart, the figures that show it, and how to get in touch. Usually one page.

Document

Publication / resource hub

A home for your published work: guides, reports, and resources, organized to explore.

Web page

Report (annual/impact/research)

A structured report from your own intelligence: an annual, impact, or research read with the findings up front.

Document · Slides

Testimonial / social proof

Proof in your customers' own words: the result they got and why they would recommend you.

Social · Web page

White paper

Long-form authority on a topic you know deeply: the context, the evidence, and what it means for the reader.

Document

03How you get there
  1. Choose what you are demonstrating and who has to believe it.
  2. Gyrium composes from sourced material, and where a fact is missing it stops and asks you.
  3. Numbers are read from the datasets they came from, with their units carried through.
  4. Point at any claim in the finished piece and reach the fact it stands on, then the document that fact was read from.
  5. Publish it knowing that every line in it can be defended by someone who did not write it.
A document · an evidence briefing, as its reader sees it Open it Demo: a fictional cardiovascular research institute, with simulated figures.
%sCreate, asking What do you want to achieve. The Proposal blueprint is picked out, with Slides recommended, Document and Web page. The Create button in the menu is highlighted. The callout reads: Pick the blueprint that fits, then its format.
Step 1Create · Choosing a blueprintDemo: a fictional cardiovascular research institute, with simulated figures.
%sA deck's brief: objective, desired outcome, audience, register, key messages, call to action, concerns and narrative arc. The Brief step of the process bar is picked out. The callout reads: The brief: what it must achieve, and for whom.
Step 2A deck, Brief · The briefDemo: a fictional cardiovascular research institute, with simulated figures.
%sThe deck's narrative, section by section. The Narrative arc chart is picked out. The callout reads: The narrative, to approve before anything is written.
Step 3A deck, Narrative · The narrativeDemo: a fictional cardiovascular research institute, with simulated figures.
%sThe deck in review, with the section The Data opened and picked out, listing its three slides. The callout reads: The deck, section by section, each slide in it.
Step 4A deck, Review · The deck, section by sectionDemo: a fictional cardiovascular research institute, with simulated figures.
%sThe deck in review on slide 9. The live render of the slide is picked out, with four figures labelled as a simulated cohort. The callout reads: Each slide as your reader will see it.
Step 5A deck, Review, one slide · One slide in reviewDemo: a fictional cardiovascular research institute, with simulated figures.
%sThe last step of an approved deck. Three parts are picked out: Start presenting, with the callout Present it; Forward for review, with the callout Forward it for review; and Take it away, with the callout Or take it away as a file.
Step 6A deck, Present · Present, forward, or take it awayDemo: a fictional cardiovascular research institute, with simulated figures.
What this draws on

See it hold your own work.

The pilot takes a small number of organizations at a time. Bring what you already have.