Asset Library

Your images, logos, and graphics, indexed by what they show and scoped to where they belong, ready while you compose.

Available now. Last checked: September 2026.

Learn next: Image Studio · Brand System & Render Engine · Strategic Composition

01What it is

A file on its own is media. It becomes an asset once the system knows what it shows, what it stands for, and where it may be used. Upload your own or import from stock without leaving the platform. Every asset carries its subject, its mood, its tags, its alt text, the licence it came under, and the customer or project it belongs to. That is the part that lets it be chosen for you.

The image library: photographs and an illustration, each with a written description of what it shows, its type, and its size.
Assets, Images · the library, each picture with a written description of what it showsDemo: a fictional cardiovascular research institute, with simulated figures.
02Why it matters

Searching folders is waste, and a folder cannot tell you what a picture is for. Meaning is what turns a library into something that can take part in the work: when the system knows what an image stands for, it can put the right one on the slide while you are writing it, and keep one client's material from blurring into another's. Finding the right image should not take longer than writing the slide.

03How it works

Assets are indexed by rich metadata, so a search finds an image by what is in it, with faceted filters for customer, project, source, and type.

When a deck, a document or a web page still has an empty picture, Find images looks for one. Your own library comes first, limited to what is filed for that customer or project or shared across the brand. When you allow stock photos in Settings, a deck, a document or a post fills what is left from stock photos that fit both the brief and your brand. A stock photograph never shows a kind of thing you do not sell: no meat or fish, alcohol or tobacco unless your product names say you sell it, and no dairy or eggs when your Foundation says you are vegan or plant-based. A slide about your own products is never given a stock photograph. With stock off, which is how a workspace starts, what is left stays an empty picture for you to fill. A web page uses your own library alone. In a document or a web page, a photograph already shown is never offered again, even when your library holds it twice. A picture you placed yourself stays where you put it.

Logos have a place of their own, under Assets, Logos. A wall of logos in a deck, a document or a web page names the organizations it should show, and each logo is found by name: in the customer's workspace, in your logo collection, then in the library. A logo uploaded into an empty space is filed against that customer, so the next piece finds it. A mark supplied on a white box sits on a light band, and no logo is ever stretched.

A picture's alt text, the description a screen reader speaks, is the picture's own: it says what the picture shows, never what the writer asked for. A space asked to show your customer or your own organization by name is filled only by a picture of them, never by stock or an unrelated photograph, and otherwise stays empty for a person. In Edit you can still see what each picture was asked to show.

04How to use it
  1. Upload your own images, or import from stock. In Images, choose From your computer, then Choose files: you can pick several at once, and Add more files adds to the list. Project (optional) and Approve for the image library count for every file in the batch. Upload sends them one by one and shows each one's state.
  2. Search by subject, mood, or tag, and filter by customer or project. A gallery opens with Photos first: photographs, then other pictures such as backgrounds and illustrations, then logos, with photos of people last, the newest first within each. Choose Most recent (in Assets: Recently added) to see everything by date.
  3. Drop an asset into any composition, or let Find images fill the empty ones.
  4. Figures kept from a report (from Sources, Images found in this report) are in Images as report figures, each with the report and page in its credit line. They are never placed automatically; place one by hand.
  5. Keep creative references under Assets, References: a campaign, a site or a style you want your work to echo. Choose Add a reference, give it a name, a link if there is one, and what to take from it. Draft articulation turns a rough note into a clear one.
05Q&A
Does it actually find the right image?

You search a rich metadata index, and Find images fills an empty picture from your own library first, then from stock where that is allowed.

Is a client's imagery kept separate?

Yes. Assets stay scoped to the project and customer they came from.

06Limits & not-yet

Assets that surface themselves across everything you compose, before you search, are roadmap. Find images works on decks, documents and web pages; an email's picture is a web address you type. Pictures placed before 14 September 2026 may still carry an older description until they are picked again.

What it helps you do
What this helps you do.
Related

See it hold your own work.

The pilot takes a small number of organizations at a time. Bring what you already have.