What is a concept for?
Developing an idea in a dedicated space before it becomes a finished Expression.
Capture and develop concepts in a dedicated space, ready to become an Expression.
Learn next: Strategic Composition · Expressions · Workspaces
A dedicated space to capture and develop concepts before they become finished work, with its own store, studio, and gallery.
Ideas need somewhere to live and grow. Concepts gives them a home that is connected to the rest of the intelligence base.
Concepts are kept in their own place in the app, with a studio to work in and a gallery to browse.
A concept can also belong to a workspace. One made while briefing a project files itself there, and one you already have can be connected to a customer's or a campaign's workspace as well. Connected is the word: nothing moves and nothing is copied, so there is still one concept and it shows up in both places. That is how an idea that came out of one engagement stays findable from the next one it is relevant to.
Developing an idea in a dedicated space before it becomes a finished Expression.
Yes. Connect it to a second workspace and it is in both. Nothing is duplicated, and removing it from one leaves the other alone.
The path from a concept to a finished Expression is basic.
Strategy before words. Gyrium sets the objective, the narrative, and the structure before it composes, grounded in your intelligence base.
The work you actually ship. An Expression is a rendered view of your intelligence, in your brand.
A workspace is one initiative: a project, a customer or a campaign, with everything made for it gathering there on its own.
The pilot takes a small number of organizations at a time. Bring what you already have.