Win the business.

19 things you can make for this, each composed from what your organization already knows and rendered in your brand.

01Why this one is hard

This is the work that is checked most closely and written in the least time, usually at night, usually by whoever is most senior. The cost of a mistake is the deal, so everything here is composed from your facts, and anything that cannot be sourced is flagged.

02What you can make
Application presentation

Show engineers at one customer's site which of your offerings fit the applications they run, and why each holds up there: the conditions, a solution per application, the proof, and one next step.

Campaign page

A focused page for one campaign or offer: the hook, the value, the proof, and one clear action.

Web page

Capabilities pitch

What we do and why we're credible: capability, proof, differentiation.

Customer page

A web page addressed to one relationship you select: a personal welcome, the value for them, the proof that fits their situation, and a clear next step. Composed for the customer on the brief.

Web page

Elevator pitch

The shortest possible ask: one strong reason to take the firm seriously and a clear next step.

Investment pitch

Investor-facing pitch: opportunity, thesis, returns, the ask.

Landing page

A single web page composed from your own intelligence: a hero, the value, how it works, proof, an FAQ, and a call to action, with an optional lead form.

Web page

Leave-behind

What you leave after a meeting: what was discussed, what you offer and what happens next, readable by someone who was not in the room. Usually one page.

Document

Pitch

Fundraising or investor pitch: problem, solution, market, traction, team, the ask.

Portfolio

Present a selection of your products or services, one section each: what it is, its figures, who it is for, and its own pictures, side by side.

Price list / menu

Your offering at a glance: what is included and what it costs, laid out to compare.

Web page

Product or service presentation

Introduce one product, service or range to a buying audience: the conditions it lives in, what it is, how it is built or delivered to answer them, the proof, and where it fits.

Product page

A page for a single product or service: what it is, who it helps, how it works, the proof, and how to get started.

Web page

Project proposal

Proposed project: objectives, approach, plan, team, commercials.

Proposal

A proposal for one relationship: their situation, your recommended approach, the plan, the commercials, and how to move ahead.

Slides · Document · Web page

Proposal page

A proposal composed as a web page for one relationship: their situation, the recommended approach, the plan, the commercials, and how to move ahead.

Web page

RFP proposal

Structured response to a request for proposal: approach, capability, evidence, commercials.

Sales pitch

Persuasive sales narrative tuned to a specific customer and opportunity.

White paper pitch

Turn a technical white paper into a prospect-specific pitch: the paper's authority, narrowed to one customer's industry and situation, closing on a recommended product range and a next step.

03How you get there
  1. Start from the opportunity: the customer, the project, and what you are actually asking for.
  2. Gyrium sets the strategic point first, against that buyer, and you approve the thinking before any content exists.
  3. It composes from your own proof, your positioning, and the work you have already delivered.
  4. Every sourced claim carries its source and the rest is flagged before sign-off, so anything you put in front of them is something you can defend.
  5. Review it, share it for review if someone else needs to see it first, and take it to the room.
The top of a brief: the deck's title, then its objective, the outcome it wants and the audience it is for.
The brief · what the piece is for, who it is for, and the outcome it wantsDemo: a fictional cardiovascular research institute, with simulated figures.
%sCreate, asking What do you want to achieve. The Proposal blueprint is picked out, with Slides recommended, Document and Web page. The Create button in the menu is highlighted. The callout reads: Pick the blueprint that fits, then its format.
Step 1Create · Choosing a blueprintDemo: a fictional cardiovascular research institute, with simulated figures.
%sA deck's brief: objective, desired outcome, audience, register, key messages, call to action, concerns and narrative arc. The Brief step of the process bar is picked out. The callout reads: The brief: what it must achieve, and for whom.
Step 2A deck, Brief · The briefDemo: a fictional cardiovascular research institute, with simulated figures.
%sThe deck's narrative, section by section. The Narrative arc chart is picked out. The callout reads: The narrative, to approve before anything is written.
Step 3A deck, Narrative · The narrativeDemo: a fictional cardiovascular research institute, with simulated figures.
%sThe deck in review, with the section The Data opened and picked out, listing its three slides. The callout reads: The deck, section by section, each slide in it.
Step 4A deck, Review · The deck, section by sectionDemo: a fictional cardiovascular research institute, with simulated figures.
%sThe deck in review on slide 9. The live render of the slide is picked out, with four figures labelled as a simulated cohort. The callout reads: Each slide as your reader will see it.
Step 5A deck, Review, one slide · One slide in reviewDemo: a fictional cardiovascular research institute, with simulated figures.
%sThe last step of an approved deck. Three parts are picked out: Start presenting, with the callout Present it; Forward for review, with the callout Forward it for review; and Take it away, with the callout Or take it away as a file.
Step 6A deck, Present · Present, forward, or take it awayDemo: a fictional cardiovascular research institute, with simulated figures.
What this draws on

See it hold your own work.

The pilot takes a small number of organizations at a time. Bring what you already have.