Account update
A web update for one existing relationship: progress since last time, what changed, what comes next, and an easy way to respond.
Web page
01Why this one is hard
Most of the people who will buy from you are not ready today. Staying useful in the meantime is unglamorous and it is where the pipeline actually comes from. It fails when nobody has time to write the next one.
02What you can make
Announcement email
A short email announcing news from your own intelligence: what is new, why it matters to the reader, and one clear next step.
Event invitation email
An email inviting your audience to an event: what it is, why it matters to them, the essentials, and one clear button to register or reply.
Event page
A page for an event: what it is, why it matters, the essentials, the program, and one clear way to register.
Web page
Newsletter
A recurring update that keeps your audience close: one useful read in your own voice, every issue.
Email · Web page · Document
Nurture email
A warm follow-up email that keeps a relationship moving: one helpful point in your own voice and a light call to action.
Product feature spotlight
Spotlight a product update: what changed, who it helps, and how to try it.
Email · Social · Web page
Promotion / offer
Put an offer in front of the right people: the deal, why it is worth it, and one clear action.
Email · Social · Web page
Tips & tricks
Teach something useful: practical tips your audience can act on, drawn from your expertise.
Email · Social · Document
Welcome / onboarding
A warm welcome for a new customer: what to expect, how to get started, and where to turn for help.
Email · Web page
03How you get there
- Pick the audience and what you want them to keep getting from you.
- Gyrium drafts from what your organization already knows, so there is something to react to.
- Review it. Correcting a draft is a different task from facing a blank page, and a much shorter one.
- Send it from your own sending tool. Gyrium composes and renders; it does not send on your behalf.
- What you corrected in review is offered back as a rule for next time, so the next is quicker than the last.
What this draws on
Email
Compose email that is grounded in your intelligence and rendered in your brand, reviewed the same way everything else is.
Personas
Who you are talking to, as an audience and the people inside it, held as part of your intelligence so strategy is set against someone real.
Organizational Intelligence
The memory of your organization. Everything it knows, captured as sourced facts, structured by a curated taxonomy, and available to everything you make.