Get in front of the right audience

01Why this one is hard

Getting in front of people is the one job where you compete with everything else on the page. What earns a second of attention is having something worth saying and sounding like yourselves while you say it. Most organizations have the first and lose it in the second.

02What you can make

Behind the scenes

A human look inside the work: the people, the craft, the moments customers do not usually see.

Social

Blog post

A blog post written for the persona you choose: a title, a standfirst, sections with subheads and one call to action, in your voice and your Writing rules.

Document

Keynote

Conference or event keynote: thought leadership, audience engagement, big ideas.

LinkedIn carousel

A swipeable set of social cards: key points told visually, closing on one action.

Social

Lookbook

A visual showcase of your products or work, styled to be browsed and remembered.

Web page · Document

Milestone / news

Share a milestone: what you reached, why it matters, and what comes next.

Social · Email

Moodboard

A visual direction for a concept: the look, feel, and references that set the tone.

Slides

Social post

A single social post in your brand voice: one clear idea and a call to engage.

Social

Thought-leadership post

A point of view worth sharing: your take on a shift in your field, argued from your own intelligence.

Social · Document

03How you get there

Pick who you are trying to reach. Your personas are already there, so the strategy is set against a real reader.
Say what you want them to take away. Gyrium sets that point before it writes anything.
It composes for the channel, so a post reads like a post and a keynote reads like a keynote.
Everything is drawn from what you already hold, which is why it sounds like your organization and not like a model.
Publish it, and what it used stays connected, so the next one starts further ahead.

A web page · the top of a landing page Open it Demo: a fictional cardiovascular research institute, with simulated figures.

%sCreate, asking What do you want to achieve. The Proposal blueprint is picked out, with Slides recommended, Document and Web page. The Create button in the menu is highlighted. The callout reads: Pick the blueprint that fits, then its format. — Step 1Create · Choosing a blueprintDemo: a fictional cardiovascular research institute, with simulated figures.

%sA deck's brief: objective, desired outcome, audience, register, key messages, call to action, concerns and narrative arc. The Brief step of the process bar is picked out. The callout reads: The brief: what it must achieve, and for whom. — Step 2A deck, Brief · The briefDemo: a fictional cardiovascular research institute, with simulated figures.

%sThe deck's narrative, section by section. The Narrative arc chart is picked out. The callout reads: The narrative, to approve before anything is written. — Step 3A deck, Narrative · The narrativeDemo: a fictional cardiovascular research institute, with simulated figures.

%sThe deck in review, with the section The Data opened and picked out, listing its three slides. The callout reads: The deck, section by section, each slide in it. — Step 4A deck, Review · The deck, section by sectionDemo: a fictional cardiovascular research institute, with simulated figures.

%sThe deck in review on slide 9. The live render of the slide is picked out, with four figures labelled as a simulated cohort. The callout reads: Each slide as your reader will see it. — Step 5A deck, Review, one slide · One slide in reviewDemo: a fictional cardiovascular research institute, with simulated figures.

%sThe last step of an approved deck. Three parts are picked out: Start presenting, with the callout Present it; Forward for review, with the callout Forward it for review; and Take it away, with the callout Or take it away as a file. — Step 6A deck, Present · Present, forward, or take it awayDemo: a fictional cardiovascular research institute, with simulated figures.

What this draws on

Social

Social posts composed as designed scenes, with figures, charts and logos drawn in your brand, and channel-native captions and alt text.

Web pages

Publish web pages and landing pages, with embedded forms that collect responses, composed from your knowledge and in your brand.

Brand System & Render Engine

It doesn't export, it renders. Everything you make is assembled from your knowledge and rendered in your design system, element by element.

Organizational Intelligence

The memory of your organization. Everything it knows, captured as sourced facts, structured by a curated taxonomy, and available to everything you make.

Get in front of the right audience.

See it hold your own work.