Start with what you need to do. Some guides show you how to use the system. Others show you how to approach a communication task with it.
Gyrium learns how your organization thinks, what it knows, and how it communicates. When you need something, you tell it what you are trying to achieve, and it composes the piece from that knowledge: it plans it, writes it, and renders it in your brand.
Nobody starts from a blank page. Someone with the right to approve checks each piece and signs it off before it is published or shared, and what you correct and approve is offered back to the base, so there is more to draw on next time.
You do not do this alone. In a pilot, we build your foundation together. Send us what you already have: your brand guide, a few decks and documents you are proud of, your product sheets, your team. We bring it in, check what Gyrium learned, and hand you a foundation that is ready to compose from, so your first piece is built on your own knowledge.
From there, you keep teaching it as you go. Nothing has to be finished before you begin, and each thing you add makes the next piece better. These are the things it learns from, and each guide shows how to add more yourself.
Purpose, positioning, promise, and the personality underneath them.
The voice your writing keeps, down to the words you never use.
Colours, type, logo, and how imagery is treated.
Documents, research, presentations, your website. The material you already work from.
Everything on a single subject, in one place, without moving any of it.
The people you are writing for, described well enough to write to.
Who they are, what they do, and the expertise the work can draw on.
Where the work lives, so it files itself.
Foundation, collection, customer, project or campaign, and how to tell which.
The deck you always reach for, kept as a shape the whole team can build to.
Write it once for one customer. Sell it to the next twenty without pasting anything.
Win a customer. Explain something. Launch something. Show what you know. Bring your team along. Start with the outcome you want, and Gyrium finds the knowledge that fits and composes what you need. Here is the kind of thing people make.
9 things you can make
4 things you can make
10 things you can make
19 things you can make
15 things you can make
2 things you can make
13 things you can make
More work is only worth having if somebody can still stand behind it. This is the part that keeps a person answerable for everything that leaves the building.
Every piece of work, and the one waiting on you.
Everyone gets the part of the business that is theirs, and no more.
The work that is actually waiting on a person.
A person approves the thinking behind a deck or a document, and a person approves the finished piece.
Send it to the person it is actually about.
A record you can read, and reverse.
And every time you do, the knowledge behind the next piece gets better.
The pilot takes a small number of organizations at a time. Bring what you already have.